FMCG companies have lined up truckloads of money for branded groceries & for enhancing their rural presence; that’s the way the market is headed!

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If Caesar believed in ‘Veni, Vidi, Vici’, then FMCG corporate czars have resorted to variation (of products), ventures (into newer arenas) and victuals (or branded groceries) to grab the Indian market space. Yes, for the FY07, Indian FMCG companies have charted their own growth path through product proliferation and are now venturing into newer businesses like retail. According to estimates of SSKI Research, the FMCG industry grew by 17% in FY06, owing to back-end investments, and consecutively, the sector has sustained this growth through even front-end investments into retailing and new product introduction.

From global giants like Unilever to indigenous players like Godrej Agrovet, all players within the industry have started regularly unveiling newer products. And all these newer products happen to be in the two most lucrative segments of the industry – foodand personal care.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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How the Kosovo situation is handled will determine EU’s credibility

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Confronting the disintegration of Yugoslavia in 1991, former EU Council President Jacques Poos made his famous but now derided statement: “This is the hour of Europe… not the hour of the Americans.” What the EU learned from the subsequent four years of Balkan disasters under its management is now being tested by another major turning point and potential crisis – when and how Kosovo is to become independent. Once again, Europe’s role may well prove decisive.

The decision on Kosovo may not imply the prospect of renewed large-scale conflict, but it does raise serious questions for Europe’s relations with Russia and the United States, as well as for stability throughout the Balkans. While the US has a major stake in the outcome, EU countries obviously have the most significant interests in the region, and perhaps this time they will assume a corresponding leadership role.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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‘Fast and first’ in 18 long years!

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It is definitely time for jubilation for the Indian economy. For the first time in eighteen years, the Indian economy has grown a good 9.4% in the fiscal year 2006-07. Such fast rate was witnessed last in 1988-89, when the economy grew by 10.5%. The positivity was also extended to the federal fiscal deficit as it decreased to 3.5% from 4.1% year on year. For the January- March quarter, while the manufacturing sector leaped ahead with a growth of 12.4 %, services showed a similar growth of 9.9% as the same quarter previous year. The only disheartening growth has been that of the agricultural sector, which comprises 60% of our population. It grew a meagre 3.8% in the fourth quarter as compared to the previous year.

Sparing the dismal performance by the agricultural sector, the economy’s robust growth emphasizes the emergence of India as a global economic power. The Tata- Corus deal earlier this year and other high profile global takeovers by Indian companies has reinforced the same. “With high growth comes high savings and high investment which, in turn, reinforce growth itself ,” commented P. Chidambaram, the finance minister of the country on this commendable growth of the Indian economy.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Harry Potter sets up his world in Florida

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Universal Orlando Resort is coming up with theme parks inspired by J.K. Rowling’s iconic character Harry Potter in Florida called ‘The Wizarding World of Harry Potter’. The park will have all the famous locations mentioned in the best-selling book and in the blockbuster films and will open in Universal’s Islands of Adventure theme park in Orlando by the end of 2009. According to a filing with Securities and Exchange Commission, the parks will see investment to the tune of $265 million. Universal Orlando Resort is part owned by NBC Universal, a subsidiary of General Electric Co..

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Mankind’s future under water!

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It’s time to recite Coleridge “Water water everywhere, not a drop to drink….” And surely if the trend of global warming & melting of glaciers continue, ocean levels will rise and swallow up entire nations & cultures. Besides other threats of global warming, the one attracting high concern is thermal expansion of the oceans – a result of water molecules expanding in warmer temperatures, increased precipitation and melting of mountain glaciers which leads to high sea-levels. The sea-levels have been rising tremendously with a rise of over 200 meters since the end of the last ice age, and astonishingly in 20th century alone, sea levels rose 0.17 meters with predictions for the next century rise ranging from 0.18 to 0.59 metres. The brunt will be borne by low lying areas, which would be entirely submerged such as Nile Delta, Maldives and Bangladesh which will suffer great damage if and when sea level rises, as it has an extensive coastline and lies between 2 major rivers. Shrinking coastlines are being observed across the world. The recent spate of hurricanes in the US has also been linked to the phenomenon. Warmer oceans are now being linked to increasing severity of storms. In the past, peak melting has been taking place in Greenland and Arctic, where ice is now half as thick as it was in 1950. And sudden acceleration in the past few years means the catastrophes may not be as far as they seemd to be, earlier. Today it’s polar bears, penguins and seals that are losing their natural habitats and dying out. If this continues, human beings would be the next in line to suffer the same fate.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Al Gore (left) and green activists protest George’s doublespeak (right)

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Well, everybody’s heard about the melting glaciers ad nauseum, and nothing seems to have happened to our homes, right? So the first common question that comes to mind is, whether the issue is indeed so serious. The most recent Intergovernmental Panel on Climate Change (IPCC) has forecasted that average global temperatures would rise between 1.1% and 6.4% by 2100, that is, by around 30c by 2100. Fans of the Michael Crichton best-seller, State of Fear, which largely ridicules the green brigade, might say – “That’s it? We are worried about 3 degrees?!?” Well, this ‘minuscule’ 3 degrees is enough to put a whopping 4 billion people by that time at a serious risk of dangerous water shortage for starters, apart from ensuring that the severity of climate events would increase.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Let’s get it done

IIPM PUBLICATION

BRAND : Citigroup
AGENCY : Publicis Groupe, Paris
BASELINE : Let’s get it done

DESCRIPTION: The ad juxtaposes a host of shots with the VO, taking the story forward. It begins with a shot of a child as the VO says, ‘We first believed in you,’ next we see a guy and the VO urges to, ‘Listen to your dream’. The VO then declares ‘We all need a partner and Citi has people and expertise to make it all possible...” What follows are shots supporting the VO which urges people to turn their dreams into realities.

4Ps TAKE: Part of Citibank’s re-branding exercise, the ad puts forward its new tag-line, ‘Let’s get it done’. This one’s sure to win hearts of the world with its appealing visuals and the messages in the VO which are highly aspirational. The ad scores high on establishing the brand personality of Citibank, bringing out the reward to the prospect and in conveying the message in a simple manner. And it’s the straight forwardness of the ad – everyone needs a partner to turn dreams into reality– is what makes it so touching.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Media Behemoths argue that they need more freedom

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Media behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting.

Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The Taj is fast losing its luster

IIPM PUBLICATION

A parliamentary committee report has revealed that the great monument of love, the Taj Mahal, is losing its sheen due to pollution. The committee, headed by Rajya Sabha MP Sitaram Yechury, has recommended that steps should immediately be taken to stop this decay and that the Taj should be restored to its former glory. “The committee expresses its concern that Taj Mahal, the world-famous monument at Agra is becoming yellowish due to the deposition of Suspended Particulate Matter (SPM),” says the report that was tabled in Parliament. “The deposition of SPM on the shimmering white marble of the Taj Mahal imparts yellow tinge to the marble surface. To restore the pristine glory of the Taj Mahal, as a conservation measure, the clay pack treatment, which is non-corrosive and nonabrasive, is carried out for the removal of the deposits.”

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Source : IIPM Editorial, 2007 London

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Bankrolling poor!

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ADB should not follow World Bank

The biggest financial powerhouse of Asian region – Asian Development Bank (ADB) – in its recently held 40th meet at Kyoto, grappled with the same old theme of managing liberalisation while keeping the growing poverty & inequalities under check. Restructuring the four decade old institution, in tune with the changing scenario (driven by burgeoning inequalities & challenges to environment), remained high on agenda during the meet. This meet suggested that the Bank change its focus from “fighting extensive poverty to more inclusive growth, emphasizing environmentally sustainable growth over traditional economic growth, & moving from a primarily national, country by- country focus to a more regional focus.”

The emphasis on environment was enough to draw the American wrath, which condemned the Bank for diverting from its core business of beating poverty. Protesters in Japan also blamed the Bank for doing too little to fight poverty and rather catering more to the interests of Japanese trading houses and investing in infrastructure projects in less-developed Asian nations. There is no doubt whatsoever that Asia is fast replacing Europe as the engine driving the global economy. But despite the encouraging economic indicators, threats of widespread poverty, environmental deprivation and hunger are bigger than ever (roughly 1.9 billion people in the Asian region are earning less than two dollars a day). And this, of course, is the biggest challenge.

Under such circumstances , it becomes all the more imperative for the Bank to refrain from any allurements to follow the World Bank or IMF model, based on exploiting poor nations for the good of MNCs. The Bank may increase its sphere of influence, but any digression from people-oriented programmes will, in fact, only harm the Bank’s image.

B&E edit bureau: Vikash Kumar

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Lula pummels Merck’s patent!

IIPM PUBLICATION

Indian pharma Companies ( Ranbaxy Laboratories Ltd., Cipla Ltd. and Aurobindo Pharma) will now have the opportunity to gain from Brazil’s move to breach the patent on Merck & Co. Inc.’s AIDS drug. Brazilian President, Luiz Inacio Lula da Silva, allowed Brazil to break the patent, and in turn, get a generic version from India. From this move Aurobindo Pharma is anticipating gains in the region of $50 million, as informed by its Chairman P. V. Ramaprasad Reddy. The patent was detoured by Brazil after the Health Ministry rejected New Jersey-based Merck’s offer to reduce the price of its pills by 30%.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The mutant bank...

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“We are relentlessly working to maintain our position as India’s International Bank” – Anil K. Khandelwal, CMD, Bank of Baroda

Here we have another bank undergoing a major image overhaul and most of it has been accomplished. The fruits of re-branding have started showing, which can be gauged by improved customer satisfaction, increase in number of customers and by shining its financials.

Yes! Bank Of Baroda added a whopping 2 million customers last year taking the total to over 27 million across the globe. For FY07 the bank posted a net income and net profit of Rs.103.85 billion and Rs.10.2 billion, respectively, a rise of 27% and 25% respectively as compared to the previous year figures. The surprise package came from the international arena, as the business grew by phenomenal 70%, no less.

Anil K. Khandelwal, CMD, Bank of Baroda, told 4Ps, B&M that “We are steadily moving towards becoming a ‘Multi-specialist Bank” and a “Global Financial Powerhouse’. To attain this, we are also making attempts to deliver new types of financial services and products to our clients.” Khandelwal added that last year Bank of Baroda embarked on a major vision-ing exercise to catapult it to the top league. He emphasised that the bank will “double business size by 2009-10”. Clearly, this bank does not want to be left behind in the global world. The efforts have been initiated and what seemed a distant dream some time ago, may soon become reality.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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All it takes is Rs.777!

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Imagine a cell phone for a song! That’s exactly what Indian customers are going to get used to now! Reliance Communications has just released in the Indian marketplace what will be one of the cheapest handsets in the world; the Chinesemade Classic 202, which is SIMbased, and priced at Rs.777! If the price tag wasn’t all that mattered, then do have a look at the valueadds that it offers: FM radio, polyphonic ring tones, et al. Other than the 202, Reliance also launched the Classic 204 and Classic 203 – priced at Rs.844 and Rs.888, respectively. S. P. Shukla, President (Personal Business), Reliance Communications, declared, “We believe that this would provide customers, looking at second-hand phones, an opportunity to buy a new handset. The lowering of handset prices would also increase the telephony penetration in the country.” The company hopes to sell 3-4 million handsets annually. And things only seem to be getting better and better. Earlier, unlike GSM handsets, CDMA handsets could not be swapped with other service providers – basically, if you bought a handset from a particular CDMA service provider, then you were stuck with that service provider only. With this model, you can easily move from one CDMA service provider to another. Now isn’t that cool enough?!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Directions In Upcoming Year

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The coming year is bound to see those SMBs on the growth curve, which are looking to consolidate competitive positions driving greater IT spends. These SMBs will increasingly look for scalable IT solutions that would give greater returns on investment. Enterprises will base their IT spending patterns more on the industry-led shift s, intrinsic organizational changes and business growth initiatives. The adoption of advanced applications, Web services and the serviceoriented architectures will be more rapid in the banking & financial services, manufacturing, telecom and retail industries. Major banks that have already taken the lead in terms of Core Banking Solution initiatives will want greater consolidation at the back end and improved business process efficiencies.

The aviation, health-care, pharma and FMCG sectors will attempt to seek greater alignment of business and IT goals and then aim for “customised consolidation” of business. Whatever the choice of delivery model and service orientation of the IT companies, they have to be extremely well-primed to be able to address the client’s business environment-dictated needs for IT solutions. The Indian IT success story is set to continue well into the next decade – and through its various linkages, it will spur the nation’s economic growth as well.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri Initiative

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Burning the very ground we tread on!!!

IIPM PUBLICATION

Picture this – our descendants suddenly wake up one fine day in the summer of 2100 and scan through their monthly shopping list. And guess what? The item that weighed the heaviest on their pocket, turns out to be nothing, but oxygen cylinders! Oops! Did we sound strange there? Well, maybe, but understanding the most likely and most deplorable condition of global environment, that is very much a possibility! To be more direct, we are dealing here with a pressing question: Can we be assured of enough greenery and wildlife even two decades hence?

Sad, but as we catapult into a new era of economic growth, uncertainty, political tussle and the shifting of the equilibrium of power – which is perhaps the most ignored – is the very earth we tread on! Yes, it is the very stage on which multinational sagas are unfolding. And today, the most critical issues which threaten the very existence of mankind are global warming, deteriorating wildlife and decimating forests.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A Southern and 'Star'ry marriage

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Star India and Jeetendra-promoted Balaji Tele films' partnership has come a long way. After acquiring a 26% stake in India's leading production house, Star has struck another deal with the 'K' clan to launch channels in Southern languages. While Star will command 51% stake in the JV, Balaji will own the rest. The deal will give wings to Star's long cherished dream of having a strong footprint in the South. On priority is to infuse Star's Tamil channel, Vijay with Balaji content and launch a Telugu channel by the end of this year. On the cards is also to launch Kannada, Malayalam and other key regional language channels in the next two to three years. However, the going may be tough for Star-Balaji as Kalanidhi Maran's Sun Network dominates the small screen in the South.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM Press Release :- Thanda Matlab – Toxic Potion!

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A multinational analysis revealed that food advertisements comprised the major part of all advertising and 95% of them were foods high in sugar/salt etc. – all very harmful for children. Isn’t it time advertisers stopped using their commercial tactics on children?

Young adults watch the glitzy ads of cold drinks and guzzle down the images and the drinks – loaded with pesticides. The cold drinks sector in India is a big money-spinner, and its popularity has been growing among children and teenagers. It’s shocking, but the fact is “Thanda Matlab – Toxic Potion!”

Of the 34 brands of drinking water collected by a leading research and testing agency, none passed the test. From Bisleri to Aquafina to even the lesser known brands like Volga and Paras, all had high doses of pesticides. Yet, they are advertised as healthy and hygienic drinks. They are everywhere! Look around – in cinemas, department stores malls, parlours, restaurants, fitness centers. Today, a travel by car or train means – first, pack your mineral water. The fact is that pesticides are so harmful they can cause cancer and even damage the central nervous system. Yet, the ads want us to believe its “Boond Boond Mein Vishwas!”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monojit Lahiri attempts a reality check...

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In recent times, the media has gone gasp-pant-poof-yess at India’s ad presence (read Cannes) abroad! They speak breathlessly of the awards we scooped up, honours bestowed to our leading lights and status accorded to our work and industry at the “Oscars of the ad world.” They freak out on the ‘bhav’ given to our local dadas (Piyush Pandey and Prasoon Joshi) and boldly declare that internationally we are no longer perceived as pariahs, third world wannbees, seventy fourth from left, hysterically crazed to enter any which way into the magic list... But stars in our own right. A massive India presence (agency, clients, communication specialists and press) reflects the galloping enthusiasm and growing confidence of Brand India in the global scheme of things. No question about it – India has arrived with a bang in the ad world space!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Shoppers’ Shangri-la

IIPM PUBLICATION

Forbes’ list for Best Airports for Shopping is out, and here’s what it looks like. Singapore Airport draws first blood, as the Forbes’ website says: “With over 160 shopping spots, there’s something for every taste at Singapore’s International Airport.” Next stop is London’s Heathrow Airport, Terminal 5, followed by John F. Kennedy International Airport, Terminal One, about which it is being said, “...offers the best luxury shopping at JFK, so consider yourself lucky if you’re travelling through here to Europe or Asia (many international airlines fly out of this terminal). From Hermes scarves to Ferragamo handbags, you’ll find a wide range of luxe accessories.” Then comes Zurich Airport, which is “one of the few airports in Europe where passengers can still save upto 20% at tax-free and duty-free retailers. Stock up on Chanel make-up and top-shelf whiskey, not to mention luxury accessories,” says the website. Schiphol Airport, Amsterdam is ranked fifth: “Although the retail outlets in the Schiphol airport are less high-end than others, the airport’s retailers are cited again and again for their excellent customer service and a wide range of goods” is what Forbes has to say about the airport.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

C(ontroversial) D(isc)

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Is BJP resorting to hard core Hindutva to retain its power in UP?
There is a fable about a scorpion and a frog where a drowning scorpion tells a dying frog that it can’t help injecting poison because it is his nature. Many political analysts were drawn towards this fable, when yet another controversy involving the Bharatiya Janata Party (BJP) and the Muslim community erupted during the ongoing battle for Uttar Pradesh assembly. A campaign 'CD' released by the senior BJP officials was found t o contain derogatory and inflamatory references to Muslims; something that BJP and its earlier avatars have sometimes excelled at.

There has been a predictable hue and cry. The Election Commission has asked the police in UP to file a case against the Party President Rajnath Singh. Many ‘secular’ parties like the Samajwadi Party, led by Mulayam Singh Yadav, and the Congress have demanded that BJP be barred from contesting elections. Top officials of the BJP have denied their involvement in the making and release of the CD. But the reality is, if the BJP top brass is acting coy, the other parties are being even more hypocritical. The UP assembly elections have seen major ‘secular’ parties shamelessly seeking the minority ‘vote bank’ by making senseless promises and by encouraging extremist elements within the Muslim community. The BJP thinks this ‘minority appeasement’ makes it an opportune time to target unhappy ‘Hindu’ voters. That it is all about a desire to gain power is quite clear from the statement of Ashok Singhal, President of BJP affiliate Vishwa Hindu Parishad, who says, “The controversy over the CD is good. Now more people will be curious to see it and the message will be delivered.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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