If 
Caesar believed in ‘Veni, Vidi, Vici’, then FMCG corporate czars have resorted to variation (of products), ventures (into newer arenas) and victuals (or branded groceries) to grab the Indian market space. Yes, for the FY07, Indian FMCG companies have charted their own growth path through product proliferation and are now venturing into newer businesses like retail. According to estimates of SSKI Research, the FMCG industry grew by 17% in FY06, owing to back-end investments, and consecutively, the sector has sustained this growth through even front-end investments into retailing and new product introduction.
From global giants like Unilever to indigenous players like Godrej Agrovet, all players within the industry have started regularly unveiling newer products. And all these newer products happen to be in the two most lucrative segments of the industry – foodand personal care.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Caesar believed in ‘Veni, Vidi, Vici’, then FMCG corporate czars have resorted to variation (of products), ventures (into newer arenas) and victuals (or branded groceries) to grab the Indian market space. Yes, for the FY07, Indian FMCG companies have charted their own growth path through product proliferation and are now venturing into newer businesses like retail. According to estimates of SSKI Research, the FMCG industry grew by 17% in FY06, owing to back-end investments, and consecutively, the sector has sustained this growth through even front-end investments into retailing and new product introduction.From global giants like Unilever to indigenous players like Godrej Agrovet, all players within the industry have started regularly unveiling newer products. And all these newer products happen to be in the two most lucrative segments of the industry – foodand personal care.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Article, Visit Below....
http://iipm-centers.blogspot.com/
http://placements-iipm.blogspot.com/
http://iipm-web.blogspot.com/
http://original-space.blogspot.com/
http://iipm-seminars.blogspot.com/
http://view-for-you.blogspot.com/
http://respected-business-school.blogspot.com/
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