A Southern and 'Star'ry marriage

IIPM BEST MBA INSTITUTE

Star India and Jeetendra-promoted Balaji Tele films' partnership has come a long way. After acquiring a 26% stake in India's leading production house, Star has struck another deal with the 'K' clan to launch channels in Southern languages. While Star will command 51% stake in the JV, Balaji will own the rest. The deal will give wings to Star's long cherished dream of having a strong footprint in the South. On priority is to infuse Star's Tamil channel, Vijay with Balaji content and launch a Telugu channel by the end of this year. On the cards is also to launch Kannada, Malayalam and other key regional language channels in the next two to three years. However, the going may be tough for Star-Balaji as Kalanidhi Maran's Sun Network dominates the small screen in the South.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
http://iipm-top-mba-institute.spaces.live.com/
http://iipm-here-is-your-future.spaces.live.com/
http://iipm-campus-events.spaces.live.com/
http://iipm-institute.spaces.live.com/