Media 
behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting.
Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
behemoths argue that they need more freedom to consolidate their businesses in an increasingly competitive market where consumer groups, independent content producers, journalists, et al argue that consolidation is killing creativity and diversity. Global coverage, technological dynamism and mass customization have become more of a necessity due to increase in the segmentation amongst media customers. Thus it is very evident that the need for convergence has necessitated consolidation. Supporters of the ongoing process of consolidation believe it to be a part of the societal and technological transition, which is bound to benefit everybody in the long run. There are opportunities for synergy and leverage, yet bringing together several activities under one umbrella does bring about some degree of risk. The ill effects stretch beyond compression of salaries and erosion of working conditions to threatening standards of professionalism in journalism and broadcasting.Indeed, in this maddening rush for subscriber base and advertising revenues, companies must ensure that the content aspect is not compromised on. Commoditisation of news can at best provide them with short term gains.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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