IIPM PUBLICATION
A multinational
analysis revealed that food advertisements comprised the major part of all advertising and 95% of them were foods high in sugar/salt etc. – all very harmful for children. Isn’t it time advertisers stopped using their commercial tactics on children?Young adults watch the glitzy ads of cold drinks and guzzle down the images and the drinks – loaded with pesticides. The cold drinks sector in India is a big money-spinner, and its popularity has been growing among children and teenagers. It’s shocking, but the fact is “Thanda Matlab – Toxic Potion!”
Of the 34 brands of drinking water collected by a leading research and testing agency, none passed the test. From Bisleri to Aquafina to even the lesser known brands like Volga and Paras, all had high doses of pesticides. Yet, they are advertised as healthy and hygienic drinks. They are everywhere! Look around – in cinemas, department stores malls, parlours, restaurants, fitness centers. Today, a travel by car or train means – first, pack your mineral water. The fact is that pesticides are so harmful they can cause cancer and even damage the central nervous system. Yet, the ads want us to believe its “Boond Boond Mein Vishwas!”
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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