IIPM BEST MBA INSTITUTE
In
recent times, the media has gone gasp-pant-poof-yess at India’s ad presence (read Cannes) abroad! They speak breathlessly of the awards we scooped up, honours bestowed to our leading lights and status accorded to our work and industry at the “Oscars of the ad world.” They freak out on the ‘bhav’ given to our local dadas (Piyush Pandey and Prasoon Joshi) and boldly declare that internationally we are no longer perceived as pariahs, third world wannbees, seventy fourth from left, hysterically crazed to enter any which way into the magic list... But stars in our own right. A massive India presence (agency, clients, communication specialists and press) reflects the galloping enthusiasm and growing confidence of Brand India in the global scheme of things. No question about it – India has arrived with a bang in the ad world space!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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