Tuesday, July 03, 2007

The mutant bank...


IIPM BEST MBA INSTITUTE

“We are relentlessly working to maintain our position as India’s International Bank” – Anil K. Khandelwal, CMD, Bank of Baroda

HereBank of Baroda we have another bank undergoing a major image overhaul and most of it has been accomplished. The fruits of re-branding have started showing, which can be gauged by improved customer satisfaction, increase in number of customers and by shining its financials.

Yes! Bank Of Baroda added a whopping 2 million customers last year taking the total to over 27 million across the globe. For FY07 the bank posted a net income and net profit of Rs.103.85 billion and Rs.10.2 billion, respectively, a rise of 27% and 25% respectively as compared to the previous year figures. The surprise package came from the international arena, as the business grew by phenomenal 70%, no less.

Anil K. Khandelwal, CMD, Bank of Baroda, told 4Ps, B&M that “We are steadily moving towards becoming a ‘Multi-specialist Bank” and a “Global Financial Powerhouse’. To attain this, we are also making attempts to deliver new types of financial services and products to our clients.” Khandelwal added that last year Bank of Baroda embarked on a major vision-ing exercise to catapult it to the top league. He emphasised that the bank will “double business size by 2009-10”. Clearly, this bank does not want to be left behind in the global world. The efforts have been initiated and what seemed a distant dream some time ago, may soon become reality.

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Source :
IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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