A Southern and 'Star'ry marriage

IIPM BEST MBA INSTITUTE

Star India and Jeetendra-promoted Balaji Tele films' partnership has come a long way. After acquiring a 26% stake in India's leading production house, Star has struck another deal with the 'K' clan to launch channels in Southern languages. While Star will command 51% stake in the JV, Balaji will own the rest. The deal will give wings to Star's long cherished dream of having a strong footprint in the South. On priority is to infuse Star's Tamil channel, Vijay with Balaji content and launch a Telugu channel by the end of this year. On the cards is also to launch Kannada, Malayalam and other key regional language channels in the next two to three years. However, the going may be tough for Star-Balaji as Kalanidhi Maran's Sun Network dominates the small screen in the South.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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IIPM Press Release :- Thanda Matlab – Toxic Potion!

IIPM PUBLICATION

A multinational analysis revealed that food advertisements comprised the major part of all advertising and 95% of them were foods high in sugar/salt etc. – all very harmful for children. Isn’t it time advertisers stopped using their commercial tactics on children?

Young adults watch the glitzy ads of cold drinks and guzzle down the images and the drinks – loaded with pesticides. The cold drinks sector in India is a big money-spinner, and its popularity has been growing among children and teenagers. It’s shocking, but the fact is “Thanda Matlab – Toxic Potion!”

Of the 34 brands of drinking water collected by a leading research and testing agency, none passed the test. From Bisleri to Aquafina to even the lesser known brands like Volga and Paras, all had high doses of pesticides. Yet, they are advertised as healthy and hygienic drinks. They are everywhere! Look around – in cinemas, department stores malls, parlours, restaurants, fitness centers. Today, a travel by car or train means – first, pack your mineral water. The fact is that pesticides are so harmful they can cause cancer and even damage the central nervous system. Yet, the ads want us to believe its “Boond Boond Mein Vishwas!”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monojit Lahiri attempts a reality check...

IIPM BEST MBA INSTITUTE

In recent times, the media has gone gasp-pant-poof-yess at India’s ad presence (read Cannes) abroad! They speak breathlessly of the awards we scooped up, honours bestowed to our leading lights and status accorded to our work and industry at the “Oscars of the ad world.” They freak out on the ‘bhav’ given to our local dadas (Piyush Pandey and Prasoon Joshi) and boldly declare that internationally we are no longer perceived as pariahs, third world wannbees, seventy fourth from left, hysterically crazed to enter any which way into the magic list... But stars in our own right. A massive India presence (agency, clients, communication specialists and press) reflects the galloping enthusiasm and growing confidence of Brand India in the global scheme of things. No question about it – India has arrived with a bang in the ad world space!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Shoppers’ Shangri-la

IIPM PUBLICATION

Forbes’ list for Best Airports for Shopping is out, and here’s what it looks like. Singapore Airport draws first blood, as the Forbes’ website says: “With over 160 shopping spots, there’s something for every taste at Singapore’s International Airport.” Next stop is London’s Heathrow Airport, Terminal 5, followed by John F. Kennedy International Airport, Terminal One, about which it is being said, “...offers the best luxury shopping at JFK, so consider yourself lucky if you’re travelling through here to Europe or Asia (many international airlines fly out of this terminal). From Hermes scarves to Ferragamo handbags, you’ll find a wide range of luxe accessories.” Then comes Zurich Airport, which is “one of the few airports in Europe where passengers can still save upto 20% at tax-free and duty-free retailers. Stock up on Chanel make-up and top-shelf whiskey, not to mention luxury accessories,” says the website. Schiphol Airport, Amsterdam is ranked fifth: “Although the retail outlets in the Schiphol airport are less high-end than others, the airport’s retailers are cited again and again for their excellent customer service and a wide range of goods” is what Forbes has to say about the airport.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

C(ontroversial) D(isc)

IIPM BEST MBA INSTITUTE

Is BJP resorting to hard core Hindutva to retain its power in UP?
There is a fable about a scorpion and a frog where a drowning scorpion tells a dying frog that it can’t help injecting poison because it is his nature. Many political analysts were drawn towards this fable, when yet another controversy involving the Bharatiya Janata Party (BJP) and the Muslim community erupted during the ongoing battle for Uttar Pradesh assembly. A campaign 'CD' released by the senior BJP officials was found t o contain derogatory and inflamatory references to Muslims; something that BJP and its earlier avatars have sometimes excelled at.

There has been a predictable hue and cry. The Election Commission has asked the police in UP to file a case against the Party President Rajnath Singh. Many ‘secular’ parties like the Samajwadi Party, led by Mulayam Singh Yadav, and the Congress have demanded that BJP be barred from contesting elections. Top officials of the BJP have denied their involvement in the making and release of the CD. But the reality is, if the BJP top brass is acting coy, the other parties are being even more hypocritical. The UP assembly elections have seen major ‘secular’ parties shamelessly seeking the minority ‘vote bank’ by making senseless promises and by encouraging extremist elements within the Muslim community. The BJP thinks this ‘minority appeasement’ makes it an opportune time to target unhappy ‘Hindu’ voters. That it is all about a desire to gain power is quite clear from the statement of Ashok Singhal, President of BJP affiliate Vishwa Hindu Parishad, who says, “The controversy over the CD is good. Now more people will be curious to see it and the message will be delivered.”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Whirlpool lags far behind its rivals

IIPM PUBLICATION

Though, there is still hope for the American major to make its grand killing. Boasting of three manufacturing plants in India (as opposed to the two of LG), Whirlpool is simultaneously leveraging its global manufacturing plants and has created a technological base. The company believes that the 20% growth in revenues (evincing a turnover of Rs.12.45 billion for the period of March-December 2006) that Whirlpool recorded last year was due in part to the excellent finish and better after sales services that the brand offers. An extensive presence in 7500 retail outlets in over 150 cities also did the trick. “We are a small player in ACs, but are aiming at a market share of 10% by the end of this year, by expanding our distribution network,” says Shantanu Das Gupta, VP-Marketing, Whirlpool of India.

Moreover, Whirlpool of India has now armed itself with an advertising expenditure of a whopping Rs.700 million and you can be rest assured to witness some ‘magic’ from this American white goods player in the coming months. After all, the sweltering summer months have just begun...

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative