That’s music to ur ears!

IIPM PUBLICATION

To enter a sector considered by many to be archaic and dreaming to achieve a first mover’s advantage is by no means child’s play. Yes, it the common radio we are talking about here and when it comes to RadioCity, FM channels were no more a means of entertainment for just the lower class households! It entered this arena and pioneered the revolution, called by many as the FM revolution. And talking about the wave that’s swept across the nation, this radio station has actually managed to cash-in on the high-tide, and successfully!

Today, this musical service actually is ‘music to the ears’ for millions who look-out for quality music all the time. And after having made its mark by winning the prominent Promax BDA Radio Awards across seven categories, its appetite for success only seems to increase by the day! Indeed programs like ‘City Bajao, Car Le Jao’, or the most talked about ‘Musical-E-Azam’ that brought out interesting musical anecdotes from noted musical personalities, or even the fitness route taken via ‘40 Days to Fitness’ have only shown how diverse and rich are the offerings of this channel! Apurva Purohit, CEO of RadioCity lets the secret-cry out as, “RadioCity along with a couple of others have been there for about five years in the market and have established a unique brand or a unique proposition in the minds of the consumer.” She confidently adds, “We have tried it...and have experimented it...be it the process or the programming or the kind of music that we play and today we know what works and what doesn’t! Therefore, when we enter a new market, clearly that learning has and experience helps get it right in the first go itself.” Confidence, confidence all around! Should we say, ‘Veni, Vidi, Vici’?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative