Look what’s happened to those roses!

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There was a time when the demand for roses used to shoot-up because a large event was coming up. Indian roses were in huge demand when UK was celebrating the 50th anniversary of the Queen ascending the throne. The Chinese New Year also gave a boost to the export market of roses sometimes. Now, every year, the demand for roses shoots-up, thanks to Valentine’s Day. Around 13 million rose stems were exported from Bangalore and Pune in 2002. For those who believed in “Love lasts forever, roses don’t,” a company called I. K. Silver has come out with roses that stay in bloom forever. Skilled artisans coat each rose with 24 carat gold, thus preserving the bloom’s loveliness. At Rs.1,000 a stem, this rose is for the not-sothrifty lovers. If this sounds steep, then consider this – in Singapore, cupid has struck so hard that people are paying $30 for roses with the name of their loved ones printed on the petals.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri(Renowned Management Guru and Economist) Initiative

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