IIPM BEST MBA INSTITUTE
Never
before in the history of communications business has such fierce, deadly competition exploded on ‘Adscape’! Man, it’s a war out there with agencies pulling out all stops to get a piece of the action (read: business/accounts/billing) in their determined agenda to storm ahead!
Time, talent, energy and big bucks are invested into making pitches for clients frequently with a ‘no obligation tag’ from the client side, which basically means that the moolah spent on the pitch will ‘not be’ reimbursed (partly or fully) by the powers-that-are. It has to be a ‘with the complements of the agency’ affair – take it or leave it, honey! In recent times there has been a lot of talk about it not being fair; about how there should least be a rejection fee for pitches; some reimbursement or compensation... So, what do the agency guys say? How do they feel about slogging their butts off for gratis? Is there any move to get united and force clients to pay up for pitches?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
Never
before in the history of communications business has such fierce, deadly competition exploded on ‘Adscape’! Man, it’s a war out there with agencies pulling out all stops to get a piece of the action (read: business/accounts/billing) in their determined agenda to storm ahead!Time, talent, energy and big bucks are invested into making pitches for clients frequently with a ‘no obligation tag’ from the client side, which basically means that the moolah spent on the pitch will ‘not be’ reimbursed (partly or fully) by the powers-that-are. It has to be a ‘with the complements of the agency’ affair – take it or leave it, honey! In recent times there has been a lot of talk about it not being fair; about how there should least be a rejection fee for pitches; some reimbursement or compensation... So, what do the agency guys say? How do they feel about slogging their butts off for gratis? Is there any move to get united and force clients to pay up for pitches?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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