IIPM PUBLICATION
“We
Indians like to keep a Ganpati or a Jesus in our cars. But traveling in a private cab in Cochin a few months back, my eyes were drawn to a picture of a foreigner on the dash board. I asked and the driver’s tale flowed effortlessly, as one who had related to it many times before. Here’s what he said – ‘Once I ferried a lady from Holland in my car for 14 days across Kerala. We didn’t understand each other’s language, but somehow we managed to communicate effortlessly. When she left, she gave me a return gift; a car.’ I realized he was referring to the same ‘car’ in which we were travelling!”
Ask Swaroop B. P., Creative Director of Stark Communications (ad agency for Kerala Tourism Board) for more, and he seems like a mine of awe-inspiring stories. Kerala has chosen to borrow some such personal experiences of travelers to colour their recent campaigns. The other State Tourism Boards aren’t far behind either.
If Ministry of Tourism’s much celebrated ‘Incredible India’ campaign has put India among the top 5 destinations of the world, then State Tourism Boards are independently trying every trick in the book to promote their states domestically and internationally – and how! Top ad agencies of the country, armed with hefty budgets, powering campaigns (that no longer reek of babudom) are entering the fray with all cylinders firing. It is ‘war’ between states in their effort to market their individual wares to domestic and international travellers.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM going global
IIPM Alliances
IIPM Academics : Global Outreach Program
IIPM Admission > Application Details
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Resources
ABOUT IIPM
IIPM Students Life > Campus Placement
Story About IIPM-The Indian Institute of Planning and Management
IIPM Academics : Curriculum
Dialectical dilemma for Communists
IIPM : EDITORIAL & RESEARCH
“We
Indians like to keep a Ganpati or a Jesus in our cars. But traveling in a private cab in Cochin a few months back, my eyes were drawn to a picture of a foreigner on the dash board. I asked and the driver’s tale flowed effortlessly, as one who had related to it many times before. Here’s what he said – ‘Once I ferried a lady from Holland in my car for 14 days across Kerala. We didn’t understand each other’s language, but somehow we managed to communicate effortlessly. When she left, she gave me a return gift; a car.’ I realized he was referring to the same ‘car’ in which we were travelling!”Ask Swaroop B. P., Creative Director of Stark Communications (ad agency for Kerala Tourism Board) for more, and he seems like a mine of awe-inspiring stories. Kerala has chosen to borrow some such personal experiences of travelers to colour their recent campaigns. The other State Tourism Boards aren’t far behind either.
If Ministry of Tourism’s much celebrated ‘Incredible India’ campaign has put India among the top 5 destinations of the world, then State Tourism Boards are independently trying every trick in the book to promote their states domestically and internationally – and how! Top ad agencies of the country, armed with hefty budgets, powering campaigns (that no longer reek of babudom) are entering the fray with all cylinders firing. It is ‘war’ between states in their effort to market their individual wares to domestic and international travellers.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
For More IIPM Article, Visit Below....
IIPM going global
IIPM Alliances
IIPM Academics : Global Outreach Program
IIPM Admission > Application Details
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Resources
ABOUT IIPM
IIPM Students Life > Campus Placement
Story About IIPM-The Indian Institute of Planning and Management
IIPM Academics : Curriculum
Dialectical dilemma for Communists
IIPM : EDITORIAL & RESEARCH
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