Marsh PUTs off a POWERful deal...

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The company Marsh & McLennan Inc. has finally agreed to sell its Putnam Investment Unit to Power Corporation of Canada – a diversified management and holding company – for $3.9 billion. Power Corp. was among the three bidders for Putnam with Italian bank UniCredito Italiano SpA and Londonbased fund manager Amvescap Plc being the other two. The price that has been decided is the higher limit of most of the valuations made for company. The deal that isstill awaiting approvals from the employees (who hold shares in the company), shareholders of Putnam Mutual Fund and the other board members, is expected to be announced soon.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Century Plywood, Sab Sahe, Mast Rahe

IIPM PUBLICATION

BRAND : Century Plywood
AGENCY : JWT
BASELINE : Century Plywood, Sab Sahe, Mast Rahe.

DESCRIPTION: In a busy street there is a huge traffic jam due to ‘men at work’ (road diggers trying to fit underground pipes). Acting smartly, one of the workers lays the plywood plank he was carrying on the trench and comfortably crosses it. But before he has a chance to pick up the plywood and resume his work, other people passing-by conveniently begin using the makeshift path one after the other. It starts raining and finally the man gets an opportunity to pick up the plywood, only to find three kids below the plank, taking shelter from the rain!

4Ps TAKE: The message? To showcase that Century Plywood can sustain the most extreme conditions (it is the strongest and water-resistant)! And the power idea lies in the execution of this ad. For a drab product like plywood, the TVC is decidedly humorous in an understated manner. The painstaking craftsmanship is eminently visible from the exasperated expressions of the worker. Minus the usual wisecracks, the ad scores high on its silent humour. The clinching benefit to the brand is the strength of the product and how during tough times also this plywood stays intact. The will to hold on, is strength, for sure, literally!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Monojit Lahiri hits danger zone! Read on for blasts from both sides ofthe LoC...

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Never before in the history of communications business has such fierce, deadly competition exploded on ‘Adscape’! Man, it’s a war out there with agencies pulling out all stops to get a piece of the action (read: business/accounts/billing) in their determined agenda to storm ahead!

Time, talent, energy and big bucks are invested into making pitches for clients frequently with a ‘no obligation tag’ from the client side, which basically means that the moolah spent on the pitch will ‘not be’ reimbursed (partly or fully) by the powers-that-are. It has to be a ‘with the complements of the agency’ affair – take it or leave it, honey! In recent times there has been a lot of talk about it not being fair; about how there should least be a rejection fee for pitches; some reimbursement or compensation... So, what do the agency guys say? How do they feel about slogging their butts off for gratis? Is there any move to get united and force clients to pay up for pitches?

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

Hiring top ad agencies, hefty budgets, classy ads and slick marketing... state tourism boards are on an aggressive promotion spree!

IIPM PUBLICATION
“We Indians like to keep a Ganpati or a Jesus in our cars. But traveling in a private cab in Cochin a few months back, my eyes were drawn to a picture of a foreigner on the dash board. I asked and the driver’s tale flowed effortlessly, as one who had related to it many times before. Here’s what he said – ‘Once I ferried a lady from Holland in my car for 14 days across Kerala. We didn’t understand each other’s language, but somehow we managed to communicate effortlessly. When she left, she gave me a return gift; a car.’ I realized he was referring to the same ‘car’ in which we were travelling!”

Ask Swaroop B. P., Creative Director of Stark Communications (ad agency for Kerala Tourism Board) for more, and he seems like a mine of awe-inspiring stories. Kerala has chosen to borrow some such personal experiences of travelers to colour their recent campaigns. The other State Tourism Boards aren’t far behind either.

If Ministry of Tourism’s much celebrated ‘Incredible India’ campaign has put India among the top 5 destinations of the world, then State Tourism Boards are independently trying every trick in the book to promote their states domestically and internationally – and how! Top ad agencies of the country, armed with hefty budgets, powering campaigns (that no longer reek of babudom) are entering the fray with all cylinders firing. It is ‘war’ between states in their effort to market their individual wares to domestic and international travellers.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Publication :- Electronically Yours

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The electronics industry of Hungary is one cash cow that iconic corporations world over are swooning to milk. The industry has been the undisputed leader in producing electronic products in Central & Eastern Europe. The electronics industry is the second largest sector in terms of FDI inflows, with a 9% share of cumulative FDI figure of 47 billion euros and the industry accounts for 50% of the total output of the Central and Eastern Europe. Moreover, the industry that has already left big names interested in it, many international executives believe, could prove to be an alternative to China. The likes of Ericsson, Nokia and Siemens in the telecom parts segment; Philips, Alpine, Bosch etc. in automotive parts; Sony Electrolux and Samsung among others in household goods have all relished the congenial investment and production environment provided. It’s time for India Inc. to cash in before the plug is pulled.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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...and shopping away to glory!

IIPM PUBLICATION
With the Yuletide fever gaining momentum and plans for a New Year bash afoot you can well expect to find half the world retiring to their computer rooms! Data released from the Los Angeles’ online price comparison website PriceGrabber.com confirms that people are now scouring the web for bargains, especially this holiday season.

“The online shopping space is on track to reach $132 billion in 2006, according to Forrester Research. With the space growing 40% year over year, we see more consumers shopping online for all products – apparel, consumer electronics, home furnishings, home appliances and more,” asserts Kamran Pourzanjani, President, PriceGrabber.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative