FARAH KHAN Vs PRAHLAD KAKKAR!

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Farah Khan makes the Getz TVC (Television Commercial). Rohan Sippy does Pantaloon. Ashu Gowarikar directs Coke. Farhan Akhtar – and maybe some others – do their number… what’s going on ? Why is Bollywood trespassing into TVC-land, where the blue-print, dynamics and parameters are totally different? What motivates this blitz? Most importantly, can they ever hope to bring to the table the same talent, discipline, knowledge, insight, focus and overall (informed) professionalism that the task demands?

“I think its possible, largely because the lines between the feature and TVC are blurring.” That’s the Dada of the genre, Shyam Benegal talking, a person who was around when it all started in the sixties. The maker of endless commercials on Lux and Dalda (when he was employed as a Film Executive at Lintas), believes that this relationship with Bollywood began because of the easy access and comfort levels that directors (like BR Chopra) had with stars – something that the client, agency or independent could never hope to establish.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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Hamara Bajaj ; The resurgent hero!

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Rajiv Bajaj emblematizes the next generation of leadership and has given a new dimension to the timeworn corporate animosity that once prospered between Rahul Bajaj and Brijmohan Lal Munjal. Although Hero Honda is still the leader in two-wheeler sales, it is almost impossible to ignore the growth that has been exhibited by Bajaj Auto.

And to lead this turnaround, Rajiv Bajaj – after having dramatically exited the geared scooter segment – has followed a well thought and well executed two pronged attack strategy. On one hand, he has decided to play on the price factor; and on the other, he has challenged Hero Honda even on the technology front with a critically superior twin spark (DTSi-Digital Twin Spark Ignition) technology – a technology which ensures radically better fuel efficiency. Urmil Negandhi, Auto Analyst, Parag Parikh Financial Advisory Services Ltd, furthers, “The main advantage of Bajaj is that over the years they have (themselves) mastered this technology and are not dependent on some other partner,” thus helping them save oodles of cash (that might have been paid as royalty).

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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Ugh... Even the best case for reservations fails ...

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Oh, when the colour of your skin defines the colour of your character...

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The fairness cream market is humongous in India – about Rs.1,000 crores plus – and HLL, with its Fair & Lovely brand, is the market leader. While the “Raymond’s Man” is the “Complete Man,” a woman is not of any worth till she is fair. How fair is that? Shouldn’t she too be judged on the basis of her inner talent and capabilities than just on her skin colour. The ads should stop showing that dark skin is bad and unsuccessful. Fair is not necessarily lovely. We must give all skin colours a fair chance. Hey mothers, stop asking your little girls not to play in the sun, lest they should become dark. Hey, advertisers, wake up to the fact that beauty is not skin deep.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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Fair game?
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