Oh, when the colour of your skin defines the colour of your character...

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The fairness cream market is humongous in India – about Rs.1,000 crores plus – and HLL, with its Fair & Lovely brand, is the market leader. While the “Raymond’s Man” is the “Complete Man,” a woman is not of any worth till she is fair. How fair is that? Shouldn’t she too be judged on the basis of her inner talent and capabilities than just on her skin colour. The ads should stop showing that dark skin is bad and unsuccessful. Fair is not necessarily lovely. We must give all skin colours a fair chance. Hey mothers, stop asking your little girls not to play in the sun, lest they should become dark. Hey, advertisers, wake up to the fact that beauty is not skin deep.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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