IIPM PUBLICATION
Rajiv Bajaj
emblematizes the next generation of leadership and has given a new dimension to the timeworn corporate animosity that once prospered between Rahul Bajaj and Brijmohan Lal Munjal. Although Hero Honda is still the leader in two-wheeler sales, it is almost impossible to ignore the growth that has been exhibited by Bajaj Auto.
And to lead this turnaround, Rajiv Bajaj – after having dramatically exited the geared scooter segment – has followed a well thought and well executed two pronged attack strategy. On one hand, he has decided to play on the price factor; and on the other, he has challenged Hero Honda even on the technology front with a critically superior twin spark (DTSi-Digital Twin Spark Ignition) technology – a technology which ensures radically better fuel efficiency. Urmil Negandhi, Auto Analyst, Parag Parikh Financial Advisory Services Ltd, furthers, “The main advantage of Bajaj is that over the years they have (themselves) mastered this technology and are not dependent on some other partner,” thus helping them save oodles of cash (that might have been paid as royalty).
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
Here’s one rooting for innovations...
Ugh... Even the best case for reservations fails ...
Rajiv Bajaj
emblematizes the next generation of leadership and has given a new dimension to the timeworn corporate animosity that once prospered between Rahul Bajaj and Brijmohan Lal Munjal. Although Hero Honda is still the leader in two-wheeler sales, it is almost impossible to ignore the growth that has been exhibited by Bajaj Auto.And to lead this turnaround, Rajiv Bajaj – after having dramatically exited the geared scooter segment – has followed a well thought and well executed two pronged attack strategy. On one hand, he has decided to play on the price factor; and on the other, he has challenged Hero Honda even on the technology front with a critically superior twin spark (DTSi-Digital Twin Spark Ignition) technology – a technology which ensures radically better fuel efficiency. Urmil Negandhi, Auto Analyst, Parag Parikh Financial Advisory Services Ltd, furthers, “The main advantage of Bajaj is that over the years they have (themselves) mastered this technology and are not dependent on some other partner,” thus helping them save oodles of cash (that might have been paid as royalty).
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
Here’s one rooting for innovations...
Ugh... Even the best case for reservations fails ...
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