IIPM BEST MBA INSTITUTE
Farah Khan makes
the Getz TVC (Television Commercial). Rohan Sippy does Pantaloon. Ashu Gowarikar directs Coke. Farhan Akhtar – and maybe some others – do their number… what’s going on ? Why is Bollywood trespassing into TVC-land, where the blue-print, dynamics and parameters are totally different? What motivates this blitz? Most importantly, can they ever hope to bring to the table the same talent, discipline, knowledge, insight, focus and overall (informed) professionalism that the task demands?
“I think its possible, largely because the lines between the feature and TVC are blurring.” That’s the Dada of the genre, Shyam Benegal talking, a person who was around when it all started in the sixties. The maker of endless commercials on Lux and Dalda (when he was employed as a Film Executive at Lintas), believes that this relationship with Bollywood began because of the easy access and comfort levels that directors (like BR Chopra) had with stars – something that the client, agency or independent could never hope to establish.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
News At Work (continued alongside) : IIPM
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Placement
IIPM Academics : Global Outreach Program
IIPM Alliances
IIPM : WHAT’S SECURITISATION?
Here’s one rooting for innovations...
IIPM Links IIPM Students Life > Campus Resources
Farah Khan makes
the Getz TVC (Television Commercial). Rohan Sippy does Pantaloon. Ashu Gowarikar directs Coke. Farhan Akhtar – and maybe some others – do their number… what’s going on ? Why is Bollywood trespassing into TVC-land, where the blue-print, dynamics and parameters are totally different? What motivates this blitz? Most importantly, can they ever hope to bring to the table the same talent, discipline, knowledge, insight, focus and overall (informed) professionalism that the task demands?“I think its possible, largely because the lines between the feature and TVC are blurring.” That’s the Dada of the genre, Shyam Benegal talking, a person who was around when it all started in the sixties. The maker of endless commercials on Lux and Dalda (when he was employed as a Film Executive at Lintas), believes that this relationship with Bollywood began because of the easy access and comfort levels that directors (like BR Chopra) had with stars – something that the client, agency or independent could never hope to establish.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
News At Work (continued alongside) : IIPM
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Placement
IIPM Academics : Global Outreach Program
IIPM Alliances
IIPM : WHAT’S SECURITISATION?
Here’s one rooting for innovations...
IIPM Links IIPM Students Life > Campus Resources
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