Mithun Mirji (29), Leo Burnett.

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Creative people from every field, whether they are musicians, singers or artists, are his inspiration, for he feels that they are far more creative than a person in advertising can be. Personal satisfaction has always been his greatest driver. “At the end of the day, what matters more is a great piece of work that gets noticed and which makes you noticed. So work is more important and if that work comes out good that gives me a sense of contentment,” says the creative genius who bagged a silver Radio Lion at Cannes last year for the Cehat’s anti-female foeticide campaign. Well, he has not let all this fame go to his head, and claims that getting the award has been the second highest moment in his life; the first defining moment being the day he actually got a job in the advertising industry. But strangely enough, he landed here sheerly by accident. A hotel management graduate, he by chance got into Symbiosis Institute of Mass Communication, but it was only after he did his internship in an advertising agency that he eventually fell for advertising. Even after achieving so much success, his mantra for life is to enjoy. “I enjoy life and I enjoy my work,” he claims happily.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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