Karnataka is known for its unique heritage temples

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Although they say it’s one state and many worlds, but most of them still think Karnataka is just limited to Bangalore, at least in terms of investment. pawan chabra of 4Ps B&M makes an attempt to explore those unexplored faces of the state...

Isn’t it a coincidence that the great warrior of all times Tipu Sultan and the flamboyant Asian Richard Branson aka Vijay Mallya (who bought the Sultan’s sword back to India) have their roots in the same state - Karnataka. Certainly it is, along with a sense of pride that flows in for free! However, being at No. 4 among the Best Marketed States (ranked by 4Ps B&M and ICMR Survey 2008) doesn’t come easy for it. It isn’t a matter of just coincidence but an array of well planned moves by the state authorities that places it among the best marketed states in the country.

Apart from being called the ‘knowledge hub of India’, Karnataka is known for its unique heritage temples, hill stations, exotic beaches, wildlife sanctuaries, et al. With the second highest number of nationally protected monuments in India and two of the world’s best waterfalls, it surely promises an enchanting land abounding in scenic beauty to those keen on exploring the state. In fact, these facts favouring the state have also paid off as the number of tourist inflow has grown at a decent pace over the past one year. The number of tourists visiting Karnataka in 2007 stood at 32,270,516 showing a phenomenal growth of over 1,000% as compared to 2006 where the figure stood at a meager 3,204,000. “Karnataka is very different from other states as God has sprinkled natural beauty all around. It has a mix of hill stations, historical places and beaches,” Janardhan Reddy, the newly appointed Tourism Minister for Karnataka tells 4Ps B&M.

Well, it’s not that the state government is only serious about the leisure tourism, but it equally seems focusing on business tourism (keeping in mind the recently inaugurated airport) as well. In fact, the government aims at making tourism Karnataka’s major economic activity and a biggest tax generator and employer for the state in coming years. Moreover, with the boom in the medical tourism in India at large, the Karnataka government has already taken many initiatives to promote health tourism in the state. With an ASSOCHAM projection of the health care tourism reaching a mind boggling figure of Rs.80 billion by the year ending 2012, the state has a lot of potential to grow in this arena. As a matter of fact, the state is emerging as a major destination for dental tourism.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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