India’s Best Marketed & Promoted States. An ICMR & 4Ps B&M Survey...

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The survey on ‘India’s Best Marketed and Promoted States’ was conducted over a period of four months and in two phases:

Phase I: In the first phase, the Indian Council for Market Research (ICMR) collected relevant data from various state tourism and industrial development departments. These included, details of their proposed industrial budget, their promotional advertising budget, and their tourist inflows (both domestic and international) for FY 2007-08’. In addition, to understand and give relevant weight-age to investment opportunities in the state, ICMR also collated data on the following:

1. Foreign direct investment (FDI) in individual states and strategies adopted by that state to attract more foreign investors.
2. Total number of companies operating in the state, their total sales, net profit and their total market capitalisation for the FY07-08’.
3. Expenditure incurred by the state as assistance and development on various sectors and industries.
4. Data on the sectors being focused on by that state; Infrastructure and transportation (for raw materials/finished goods, business purposes) facilities available in the state.
5. In addition, policies followed by respective states for development initiatives were also taken into consideration.

Phase 2: In the second phase of the research, the ICMR team undertook a public opinion survey on the people’s perception of the promotional activity that respective states are taking. The survey took into account the respondents perception on the promotional activity being undertaken by respective states, as also their perception about investment opportunities in that state. A total of 525 respondents in five major Indian cities (Delhi, Mumbai, Kolkata, Chennai & Bangalore) were interviewed.

The final ranking is based on average weightage given to respective parameters as given below:

* Proposed industrial budget has the highest weightage of (60%)
* Public opinion survey (20%)
* Proposed advertising & promotional budget (10%)
* Tourist inflows (10%)

The final rankings for India’s Best Marketed & Promoted States are based on the composite total of the ranks for each parameter above. Happy Reading...

Notes to the table alongside:
• Figures for all parameters are for the FY 07-08’
• The source for the Proposed Industrial Expenditure is official websites as well as telephonic interviews from respective governments of States and UTs
• The source for Tourist Inflow and Promotional Advertising Budget is information garnered from respective government’s regional offices
• The data on Tourist Inflow for the states of Maharashtra & Chattisgarh is of FY 2006-07’ due to non-compilation of data for FY 2007-08’
• The data on Tourist Inflow for the state of Punjab has been calculated as per the information provided by the State Tourism Board
• The data for Delhi under the parameter of Promotional Advertising Budget has been taken from delhiplanning.nic.in
• Data for the state of MP for proposed industrial budget uis inclusive of 466 industries & entrepreneurs MOUs.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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