Nissan goes diesel in Japan

IIPM PUBLICATION

Nissan is all set to drive the diesel car in Japan by 2008. X-Trail Sport Utility Vehicle’s diesel version is being launched by Nissan Motors in the third largest auto market in the world. This new introduction might just revive the nearly dead diesel passenger car market in Japan. With partner Renault SA, the company is designing an engine which would meet the new emission standards in the country. In autumn, 2008, Japanese will have a local branded diesel car after many years. Mercedes- Benz E320 CDI Sedan from the stable of Daimler- Chrysler is the only other diesel passenger car on the Japanese roads. Rising gasoline prices have forced a number of consumers in the developed world to move toward diesel. Like Europe, even Japan is expected to become a high volume diesel market soon.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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