All that glitters...

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... if not gold, has got to be at the Gold Coast!

Once you experience it, you’re bound to treasure it. For life. And that’s a Gold Coast promise to you. Particularly, when holding forth from the Land of Oz, there is no reason why one shouldn’t enthusiastically fall for it! Merry round the year, it only spruces for the better with the GC Bazaar.

Fun, larger than life, is what Australia conjures. As if its glorious bounties – the sunny climes, endless beaches, or cornucopian rainforests – weren’t inviting enough already, the concerted promotion drives bring in wide-eyed travellers by the droves to the country. It is to this welcome- tourists effect that Gold Coast inaugurated its 30-day carnival on May 29 promising a month-long medley of ‘fun, food and fashion.’ A quick rundown.

Very entertaining. Very lively. Very pleasant. Very GC. With a catch phrase like that (the last bit), one can imagine the line-up of events to celebrate the good times, ranging from the verdant to the whacky. How does the Burleigh Winter Solstice Festival sound? Nothing very bizarre, except that a winter festival in June sounds plain funny to folks like us north of the equator. Celebrations on the shortest day and longest night include milling at local craft stalls, frolicking with the street entertainers, dabbling in some pavement art while savouring large helpings of sumptuous victuals. And that’s one of the highlights of the festival for those being drawn in from either side of the equator. Indians, though, shouldn’t mind being a part of the exclusive invitees list, for as Sharon Harvey, GC Tourism Director, India, reveals, “Having spent millions of dollars in preparing for the gala events, we aimed at an annual tourism spend of $6 billion. I’ve visited the 4 corners of this land – Bangalore, Ahmedabad, Hyderabad, Chennai, Kolkata, Mumbai and Delhi, and it’s almost like visiting 4 different countries. Our frontline staff and chefs found the diversities mindboggling but in no case are we leaving any scope for disappointment for our Indian vacationers.”

Stringing together an entire gamut of activities, the Gold Coast carnival makes the whole south-east corner of Queensland swell in a daily riot of revelry. One of Australia’s favourite chill-out destinations with an extravagant assortment of hotels, you would easily tire out with just having fun – such is the choc-a-bloc schedule for the month’s calendar. Remind yourself what it is to shop for real farm fresh produce while the air strains live music at Main Beach. Leave the routine pandemonium of life far behind at the Gwinganna Lifestyle Retreat Health Discovery in Tallebudgera. Behold the exhilarating rarity of whale watching as the mammoth mammals set off northwards for the breeding season. Besides, Polo enthusiasts can enjoy all the fervour of the game during on the Gold Coast Polo International Day while golfers tee off on supreme greens.

The grand finale – a virtual tour de force – is the Blues at the Hard Rock Café. After you’ve had your fill of cocktails and couture in the thousand five hundred square kilometres of decorated area of all the rest of Gold Coast, it would be time to get blown away by the best of Blues talent armed with steels, stomps and harps as they perform live to a whooping head banging audience in attendance. So, the next time you get set in the mood to groove, plan it for nothing less than a month, and nowhere far from GC! The extravaganzas galore promise more than just a month-load of memories...

Edit bureau: Yefu Daniel Chen

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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