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The brand has miraculously catapulted itself from rank 50 (last year) to rank amidst the cream of Indian brands!
You
ought to believe it; 90 million Indians can’t be wrong. With a gargantuan customer base and an all encompassing reach, State Bank of India springboards to the top 20, securing a place at the 18th position in the top 100. And what’s important is that the brand has now got a man at its helm, who is on a mission. O. P. Bhatt, the current Chairman of SBI means business and has thrown himself into giving SBI a complete makeover to unlock its brand equity. While former Chairman, A. K. Purwar focused more on overseas acquisitions, Bhatt has got back the focus on Indian market, with the ‘Pure Banking. Nothing Else’ tagline. Termed as the big daddy of all Indian banks, SBI has managed to break the taboo that public sector enterprises do not make good brands. SBI boasts of a staggering reach with 9,000 branches, along with the largest network of ATMs all across India. Recently the bank celebrated its bi-centenary. Its sheer size not only helps it to withstand the troughs and crests of business cycles, but also helps the bank in quenching the ever growing appetite of Indian consumers.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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