IIPM PUBLICATION
However,
last year also saw the launch of Tata Sky, a joint venture between Tata and Star. Owing largely to its aggressive marketing and attractive offers, the DTH provider managed to grab over half a million subscribers within only six months of its launch. Moreover, the DTH space will witness increased competition with the entry of Reliance, Bharti and Sun Network into the space. Admits Kaul, “Sure the DTH space is heating up, however, most of it is still on the drawing boards and Dish TV is adding one Lakh subscribers a month. India, with over a billion souls is the largest market in the world and there is enough for every DTH player to survive and grow.” He adds that branding and customer service will ultimately be the biggest diff erentiators in this industry,.Creditably, Zee can boast of the bulkiest regional bouquet. However, apart from its Zee Marathi channel, no other channel enjoys a clear leadership, though they are very close to the number one slot. Moreover, in this space too, competition is set to go up with several launches planned including Star’s regional foray (for which it has tied-up with Balaji Telefilms). Says Harish Doraiswamy, CEO, Zee News Ltd., “Th e news and business spaces are highly competitive and growing shares in these genres needs patience. We have the virtue of patience in great measure. Superior content, distribution and marketing will help us combat competition and grow.” In an exclusive with B&E, Laxmi Goel, Director, Zee News, further affirms on the strength of the news channel, “Zee News has moved forward from time to time. We have faced problems earlier when our viewership & market share were down. Today Zee News is a channel that earns good profits & faces lesser downfalls. Viewership has grown about 20%, advertising is increasing by 15-16%. We are competing well...”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
! IIPM Centers ! IIPM World ! IIPM Rank ! Management School !
No comments:
Post a Comment