OFFERS RINGING LOUD...

IIPM PUBLICATION
Though the festival season has still not arrived, the regional festivals have already seen the introduction of special offers from the telecom companies. Idea Cellular will be gifting `Onakkodi’ to its post-paid subscribers on Onam. Even Tata Indicom is offering attractive gifts for its post-paid customers. Reliance Telecom has already launched a new introductory offer for 150 new towns it plans to enter by the end of September. The company is also anticipating a huge rise in demand during the festive season and has ordered 3 million handsets to its CDMA manufacturers. It seems that the telecom firms are trying to grab the maximum out of the festive bonanza as the consumers are eagerly waiting for the irresistible offers.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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