The Flavour Of The Season

IIPM BEST MBA INSTITUTE
Even the small cities are fast capturing marketers’ attention. As a research conducted by National Council of Applied Economic Research

indicates, approximately 75% of India’s sheer rich, 64% of India’s clear rich and 58% of India’s near rich live in 67 small cities. Agrees S.C. Khanna, Secretary General, Association of Unified Telecom service providers of India, “The subscriber base is increasing fast and the growth is mainly from the C-circle. During this festive season, the focus of marketing activities is expected to be towards this set of consumers.” It’s no surprise that Motorola is looking all set to launch its sub $30 handsets, which are particularly focused at tapping this segment, during the Diwali season this year.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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