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Friday, May 07, 2010

...OF STATUES & STRATEGIES

Mayawati, Chief Minister, Uttar Pradesh

The four-time CM of Uttar Pradesh, Mayawati, may be a Dalit by birth, but Behenji’s truculent nature is no less well-known. One who knows how to translate prospects into capitalised political business, this angry (young?) woman, who once championed the cause of the Dalits in pink chiffon suits, has now started playing realpolitik on a national level. Be it the act of transferring, suspending or sacking IPS officers in her state or whipping organised retailers, Mayawati has become a brand with the USP of having a ‘forceful’ power to convince. Despite her term being plagued with controversies including Taj Corridor and Yamuna Expressway cases, she has continued to gain wider acclaim in her home state, which by virtue of its population, plays a vital role in national politics. Some believe that her hold is growing weaker (thanks to Rahul Baba’s campaigns in UP), but brand Mayawati has the masterful knack of staging a comeback when you least expect it.

“If one were to use a metaphor for Mayawati’s politics, it could be almost likened to a luxury item now converted into a ‘necessity’. But like all products, I feel, over-supply is bringing down the brand value of Mayawati,” says Venkitesh Ramakrishnan, Dy. Editor, The Hindu. Until then, perhaps most of Lucknow and Noida would have given way to still more parks and more Maya statues...

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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