‘Push’ing growth...

Despite the cat-eat-cat competition, Motorola is quite confident about its upcoming Android OS based smartphones. “Motorola has figured out a way to push updates from social networking websites directly to a user’s phone; and it’s tied to the belief that folks want to stay connected to their social networking site real time much like they do with mail, SMS, and instant messaging,” reasons Rob Enderle, President and Principal Analyst, Enderle Group. He also believes in it “to be the most advanced of its type.” And why not? Neither Google’s Android phones, nor Apple’s iPhone support such a feature, despite their sophistication in many aspects. Though, the idea sounds great, it might have to face few challenges from players like RIM, who use a similar combination of software and a NOC to deliver email to Blackberrys. But then, there’s always that first mover advantage. What say?

Arun Roy

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Source : IIPM Editorial, 2010.

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