IIPM Best B-school
Brand: Mentos
Agency: O&M
Ever since its launch in 1999, Mentos campaign has been clutter breaking and hard hitting. Being a youthful and metro-centric brand, the campaign “Aam Zindagi, Mentos Zindagi” induced a tinge of humour and wackiness and inculcated a“Think Different” attitude amongst the youth. Says Namita Gupta, Group Product Manager, PVMI,on the online inititiatives:Mentos Helpline & Mentos Friendsline (which focussed on Mentos Zindagi proposition), “These initiatives were calculated steps toward tapping online audience and building a loyal brand community. The response to both these initiatives has been fantastic & repeat visits to the site have been higher than 50%.”
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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