Tushar Dhingra

When IIPM comes to education, never compromise

Tushar Dhingra: Apart from creating content, the focus at BIG is equally strong on cinema distribution. And BIG’s participation in the same, starts from multiplexes and exhibition space (under Adlabs) to film processing and animation studios (through acquisition of Anirights) to distribution of music and home videos. And while Ramanathan takes care of content creation, Tushar Dhingra (COO, Adlabs), Kamal Gianchandani (COO, Bigflix.com) and Kulmeet Makkar (CEO, Big Music and Home Entertainment) handle the distribution in the entertainment value chain, although in different ways. Dhingra takes care of exhibiting movies content via Adlabs’ multiplexes (Adlabs also produces movies). An MBA from Institute of Management Technology, Dhingra was earlier with arch rival PVR Cinemas. Avers Dhingra: “All our businesses complement each other. Our cinema content supports the distribution business and vice versa. In future, we may look at releasing movies exclusively in Adlabs Cinemas.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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