Ford fastens seat belts with ’07 Ford Shelby GT

IIPM BUSINESS & ECONOMY
Last month, Ford’s sales came in behind Toyota Motor in the US – for the first time in its history. To counter the falling sales of conventional cars and trucks, Ford Motor is now fastening its seat belts and unveiling the latest limited-edition Mustang that has been manufactured in collaboration with racing legend Carroll Shelby: the ’07 Ford Shelby GT (Shelby first refashioned Mustangs way back in the 1960s). It is being felt that Brand Ford could actually benefit from value of this new ‘dream car’.

The Shelby GT is the third modern Shelby Mustang produced in partnership with the former race-car driver turned designer. Earlier, the duo (Ford and Shelby that is!) had produced the Shelby GT500 and the Shelby GT-H, which is available only for rent from Hertz.

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Source :- IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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