Misconception 3: Chinese consumers now have a lot of money to spend. A market isn’t about size alone. Consumers must not only want to buy products but also have the money to do so. While incomes are rising, most citizens remain too poor to purchase what they want. China’s average household income in 2004 was less than $1,800….
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Source :- IIPM Editorial, 2006
Read More IIPM Articles, Click here
Source :- IIPM Editorial, 2006
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