Our experience shows that the only way to sustain customer research and development is by putting customer-facing employees behind the wheel. The benefit is twofold: Companies exponentially expand their knowledge of their patrons, and employees become engaged as they contribute their insight and energy. As part of its customer research and development strategy, consumer electronics retailer Best Buy Co. Inc. set out to test proposed value propositions for a number of specific customer segments, measuring the incremental impact of each value proposition on customer profitability and satisfaction over time.....
For Complete IIPM Article, Click on IIPM Article
Source :- IIPM Editorial, 2006
For Complete IIPM Article, Click on IIPM Article
Source :- IIPM Editorial, 2006
