IIPM 3-year full-time Integrated (MBA BBA) Programme
• Apple iPhone
• ICL
• Hyundai Elantra
• Maruti A-Star
• Motorola
Just like any other Apple product, this one was ushered into the world on a wave of obligatory gushing. Billed as “your life in your pocket,” the Apple iPhone did not revolutionise the mobile market like the legendary iPod, which redefined the meaning of digital music industry. Motorola too could not impress upon the consumers much. After its last hit MotoRazr, Motorola has been struggling to deliver compelling applications. Its highly anticipated music software on the MotoRokr phone flopped miserably.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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