Monday, February 22, 2010

Digest this!


IIPM 3-year full-time Integrated (MBA BBA) Programme

Are you leading a healthy lifestyle? Too much of healthy food is actually unhealthy for you...

You may have been intrigued by friends who follow the Kareena Kapoor diet, eating every two hours in order to obtain the hourglass figure, and some other friends who “claim” they eat nothing at all during the day to lose weight yet you see them eating junk from others’ plate every hour or so. While there are certain others who cannot let go of their soups, salads and protein shakes and other healthy meals come what may. And when this becomes a fixation which they cannot let go, there certainly is something to be worried about.

Some people eat food to live, while certain others live to eat but what about those who live to eat right? While we may agree that to live a healthy life you must eat right but what when this “eating right” becomes an obsession? Steven Bratman, a Colorado M.D., coined a term orthorexia nervosa which means excessive focus on eating healthy foods. This focus might turn into an obsession, which may result in severe malnutrition or even death! Orthorexics or people suffering from orthorexia nervosa are very particular about what they eat. Sugar, salt, caffeine, alcohol, wheat, yeast, corn and dairy products are completely off-limits. In fact, products that have been chemically treated or have artificial flavouring too have to be avoided. This leaves them with few options to choose from and thus they end up looking, and being, malnourished.

Dr. Shikha Sharma rightly says, “There are some people who have obsessive personalities. It has nothing to do with eating healthy. They can be obsessed about their boyfriends, their children, their looks. It’s a sequence that has an inherent psychological disorder of obsession, only the subject changes. So, I would say the eating part is not as important as the psychological aspect or the kind of personalities they have. Any obsession affects relationships more than anything else because people who are obsessed become very difficult to live with. Kids find it difficult to live with such parents, relationships break down, and the person himself might go through depression or anxiety.

Basically, these are personality disorders. Even while giving a diet plan, we try and make sure to not give them extremes of diet plans. For example, we don’t tell them to avoid sweets altogether. We’ll tell them to always try to eat healthy things. So, instead of giving them a list of do’s and don’ts, we tell them to opt for healthy options. I have come across patients who would measure every calorie, they were very obsessive about everything including the way they would look. Even if they did not look alright for one day, they would crib. They were very demanding as patients as well. Ideally, they should see a psychological counsellor and side by side do yoga, particularly pranayam, because that helps people to unwind and de-stress.

But frankly, suggesting someone to see a psychological counsellor is out of question in India because people take it as an offense. But we still recommend yoga and pranayam to clients with behavioural problem because more than the physical weight loss benefits of yoga, it is the internal balance and positivity which is required, so we try and encourage that.”

Similarly, some people are obsessed with exercising and scientists believe that excessive exercise can trigger a reaction in the brain, which is similar to the reaction caused by drugs like heroin. And once a person stops exercising, he would tremble, have drooping eyelids and jabbering teeth, which, might we add, are also the symptoms of a drug addict. But as is often said, excess of anything is bad, even if it is healthy eating!

Aakriti Bhardwaj

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Tuesday, February 16, 2010

Brands that bombed


IIPM 3-year full-time Integrated (MBA BBA) Programme


• Apple iPhone
• ICL
• Hyundai Elantra
• Maruti A-Star
• Motorola

Just like any other Apple product, this one was ushered into the world on a wave of obligatory gushing. Billed as “your life in your pocket,” the Apple iPhone did not revolutionise the mobile market like the legendary iPod, which redefined the meaning of digital music industry. Motorola too could not impress upon the consumers much. After its last hit MotoRazr, Motorola has been struggling to deliver compelling applications. Its highly anticipated music software on the MotoRokr phone flopped miserably.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes